The Andersen’s World Ambassador Program
Become an Andersen’s World Ambassador
Share timeless stories with your audience. Introduce families to Andersen’s World — and, as an Ambassador, earn from the qualifying purchases you inspire.
How it works
Apply
Tell us about you and your audience. It takes a few minutes.
Get approved
We read every application ourselves. Small, close-knit audiences are welcome.
Share a story
Use your personal Andersen’s World link and our approved films, pictures and captions.
Families discover Andersen’s World
The free Story of the Week is the easiest first step: one of Andersen’s tales, open to everyone for seven days.
Earn
Ambassadors receive commission on eligible purchases their link brings, according to the Ambassador Terms.
Who it’s for
- Parents and family creators
- Children’s book and storytelling creators
- Newsletters and family blogs
- Publishers and family websites
- Andersen enthusiasts and community advocates
Schools, libraries and museums are welcome too — through our education and cultural partnerships, which are not commercial. Education
Free for seven days
Start with the free Story of the Week
Each week Mr. Andersen opens another story, and anyone can watch it free for seven days. It is the simplest thing to share: no sign-up for your audience, no price to explain — just a good story.
See this week's storyWhat you can share
- Your personal link to this week’s story, any story or the library
- Approved short films in phone, square and wide formats
- Pictures for Pinterest and stories
- Suggested captions you can make your own
- A QR code for print and events
Ambassador tools
- A personal link, and links to any story
- This week’s story with its film, picture and caption
- A creative library by story, language and format
- Simple numbers: people sent, stories watched, purchases
- Earnings and payment status in one place
How commission works
Ambassadors earn 25 % of a family’s first qualifying purchase — a story, the first subscription payment or a year of the library — when it comes through their link within 30 days.
Commission is calculated on the price without VAT.
It is confirmed after 30 days, so refunds and chargebacks come first. A refunded purchase earns no commission.
Renewals and families who were already customers do not earn commission.
Ambassadors who earn commission must tell their audience so — for example: “Affiliate link — I may earn a commission if you join Andersen’s World through this link.”
- Qualifying purchase
- €69.00
- VAT (example)
- − €13.80
- Commission basis
- €55.20
- Commission rate
- 25 %
- Your commission
- €13.80
Illustration only; actual amounts depend on the purchase, the country’s VAT and the currency.
Ambassador or Friend?
Ambassador
For creators, publishers, newsletters and family websites who recommend Andersen’s World. Earns commission on eligible purchases.
Friend of Andersen’s World
For storytelling advocates and community creators. Share the stories with your own link, use our materials and see what your audience watches — without commission. A Friend can become an Ambassador later.
Not sure? Choose “help me choose” on the application and we will suggest the right track.
How tracking works
- Your link is personal: andersenworld.com/r/your-name. It leads to an Andersen’s World page — never anywhere else.
- When someone follows it, we record that a visit came from your link: no name, no IP address, nothing about the device.
- If they buy on their own Andersen’s World account within 30 days, the purchase is credited to you. Visitors who allow statistics are remembered on their device for that time; otherwise the link counts for that visit or once they sign in.
- If someone follows several ambassadors’ links, the most recent one counts. Families who were already customers, and renewals, do not earn commission.
- Refunds and chargebacks reverse a commission. That is why commission is confirmed only after 30 days.
Questions
Who can apply?
Adults and businesses who share family, book or storytelling content. We review every application.
Do I need a large following?
No. A small audience that cares about stories can matter more than a large one that does not.
How much can I earn?
Ambassadors earn 25 % of the net (VAT-excluded) price of a family’s first qualifying purchase through their link. We cannot promise any amount: it depends entirely on your audience.
How are sales tracked?
Through your personal link. When someone follows it and buys on their own Andersen’s World account, the purchase is credited to you. We do not use fingerprinting or third-party tracking.
How long does attribution last?
30 days from the click. If a family follows another ambassador’s link later, the most recent link counts.
When do I get paid?
Commission is confirmed 30 days after the purchase and then approved for payment. Payments are made once your confirmed balance reaches €50.00.
Can I share the free Story of the Week?
Yes — it is the best place to start.
Can schools and libraries join?
Yes, through our education and cultural partnerships rather than the Ambassador Program.
Can I use Andersen’s World assets?
Yes, the approved films, pictures and captions in your ambassador portal, as provided.
What happens if someone gets a refund?
The commission for that purchase is reversed.
Can a Friend become an Ambassador later?
Yes. Friends share without commission; if you later want to earn commission, ask to become an Ambassador without starting again.
Can I leave the program?
Yes, at any time. Confirmed commission is handled according to the Ambassador Terms.
Ready to share the stories?
Applications are read by a person. Approval is not guaranteed.
Apply to joinAmbassador Terms